#MitsubishiI

Mitsubishi President Osamu Masuko re-affirmed his company’s commitment to the American marketplace, despite seeing most of its product line eliminated, and the flagship i electric car fail miserably. Despite these Job-like setbacks, Mitsubishi will release more new product in 2013, including a plug-in hybrid SUV and an all-new A/B segment car.

A rear-wheel-drive four-door hatchback with staggered wheels and a mere 2,579 pounds distributed 45/55. From the folks who gave us the Evo. Sounds awesome, doesn’t it? But the Mitsubishi i-MiEV (conversationally referred to as either the “i” OR the “meev”) isn’t that sort of car. Its focus is just as narrow as the Evo’s but could hardly be more different: the cheapest, most energy-efficient electric car you can buy in the United States. How cheap? The i-MiEV’s low-20s price (after a $7,500 tax credit) isn’t much higher than that of a Toyota Prius c, the cheapest, most energy-efficient hybrid.