Is Mitsubishi Finally Poised for a Comeback?

While Mitsubishi Motors isn’t in the same dire straits it once was, the brand has only recently stopped hemorrhaging sales after doing so for over a decade. After losing half of its annual volume between 2002 and 2004, Mitsubishi trudged further into delivery darkness during the recession — finally dragging itself back into the light after SUV sales improved. Unfortunately, its image has not been so quick to recover and volume has a long way to go before anyone at the company will be celebrating.

However, the brand has a lot of closeted fans over the age of 30 in the United States. There was a time when Mitsubishi offered affordable transportation that you could happily live with and a handful of fun models for those interested in hooliganism. People who remember driving those vehicles don’t see Mitsubishi as a lost cause, but as a formerly important automaker that has seriously lost its way.

Fortunately, the brand now has the means to find itself. With help from the Renault-Nissan Alliance and its own parent company, Mitsubishi Motors may even be poised for a comeback. Last year the company sold 103,686 vehicles inside the United States, a feat which hadn’t been replicated since 2007 when the brand was still losing sales like they were socks in a dryer.

Read more
Mitsubishi Wants To Re-Tool Itself

After accumulating some $9 billion in losses, Mitsubishi Motors is bringing its financial house in order. According to Reuters, “Mitsubishi Motors is considering asking shareholders to approve plans for a 10-for-1 reverse stock split. At the same time, the company may ask shareholders to approve a capital reorganization – a change in accounting that would make it possible to resume paying dividends.”

Read more
  • Lou_BC Fire Fain? The only way to "fire" an elected official is at the ballot box or with better aim.
  • AZFelix This article does not appear to address non-functional exhaust tip segments attached to the muffler body. When stopped behind certain cars (especially at night), I have noticed that in some cars with dual tips projecting from a single muffler unit, one is fake. The functioning one is dark and sooty while the other has a clean and shiny inside with the solid back panel of the muffler being visible. I have seen this on a Camry and possibly an Accord and BMW if I recall correctly, and am certain these were all OEM exhausts. Feel free to chime in with other confirmed sightings. I also recall reading somewhere that Ford designed an exhaust system where the gasses were vented downwards through a hole proximal to the end of the tail pipe. This prevents discoloration of the metal and soot from building up on the exhaust tips. It was done to address complaints from owners.
  • Ajla Fair enough. He could have used more precision in his words.
  • ToolGuy I AM PLACING [sic] NICELY. There is NO NEED TO BAN ME. Personally I do lots of things which DON'T MAKE SENSE, sometimes to myself, often to others. WHO ELON MUSK ENDORSES is really kind of NONE OF MY BUSINESS. It is a FREE COUNTRY, in some ways, still. I wish I knew how to FORMAT MY COMMENT better. I USED TO KNOW HOW, maybe I am losing it slowly (lot of that going around, JUST SAYING).
  • Aja8888 I can't read those whole thread without throwing up....