Mitsubishi Needs to Give the E-Evolution Concept a Rest

There’s a lot of wiggle room in what constitutes a concept vehicle. While they frequently foreshadow production models, there’s nothing stopping a company from gluing together some balsa wood, throwing a lawn chair on top, and telling the press it’s scheduled for production next year. It doesn’t have to be a working car, it doesn’t have to accurately represent real-world technologies, and it doesn’t need to be taken all that seriously by the media when that’s the case.

In fact, this author doesn’t even find it particularly useful to reallocate meaningful childhood memories to free up the room needed to recall some minor detail of a fantastical vehicle that will never be manufactured. Which is why I wasn’t totally surprised when Associate Editor extraordinaire Steph Willems reminded me that Mitsubishi’s e-Evolution Concept debuted at the Tokyo Motor Show last year.

But here we are again, this time in LA, and the brand is literally pulling the sheet off it again while everyone pretends it’s new.

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  • Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
  • ToolGuy If I had some space I would offer $800 and let the vehicle sit at my place as is. Then when anyone ever asked me, "Have you ever considered owning a VW?" I would say "Yes."
  • ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
  • ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
  • ToolGuy Nice torque figure.