2018 Jeep Grand Cherokee Trackhawk Costs the Same As a Dodge Demon

Jeep announced pricing for the Grand Cherokee Trackhawk this week and whether it’s a good value or not largely depends on your priorities. At $85,900 with an additional $1,095 destination charge, it’s essentially the same price as the Dodge Demon before dealer markups. That’s roughly $20,000 over Dodge’s four-door Charger SRT Hellcat, which uses the same supercharged 6.2-liter V8 engine delivering an identical 707 horsepower.

So, how do you plate the price to make it appear more appetizing? Direct comparisons. Midsize performance SUVs sit in an odd category almost entirely dominated by premium German vehicles and two less-lavish American models using a seven-year-old platform derived with help from Daimler. What sets the Trackhawk apart is it’s the most bonkers of the bunch and manages its madness at a lower price point than the competition.

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  • Frank Sounds like they dont want to debut it at the same time as the new Land Cruiser, which is probably smart. The new 'runner is ready to go I am told, so there's a reason for this delay.
  • IH_Fever My cousin bought a new 4runner 2 weeks ago. It is not much different than my mom's 2010. If it ain't broke, why fix it has always been toyota's motto. What's funny is even the salesman told my cousin "get the current one, when the engine changes there will probably be some issues with the first ones." Gotta be the most honest guy to ever sell a car.
  • Ajla They should just keep making this version forever. The next Tacoma and Land Cruiser have the new tech stuff covered.
  • CoastieLenn I still don't completely understand why Toyota left the 4.0 in the 4R when the Taco on which it's based got the arguably more efficient and stout 3.5.
  • FreedMike Same guys who were charging $15,000 over sticker day in, day out for the last two years? Cry me a river, fellas.