#MichaelCole
Kia Motors America Hopes New COO Repeats That European Magic
Kia Motors, the brand that entered the U.S. with the Sephia and improved drastically from there, has a new chief operating officer — one it hopes can guide the automaker’s domestic division to greater sales heights.
It’s a reasonable expectation, as Michael Cole helped grow Kia Motors Europe’s sales 40 percent during his time as COO. Cole took on that role back in 2012. With a new executive to guide its sales, marketing, and product planning, Kia hopes last year’s U.S. sales slide is a one-time blip.
Steph Willems
May 29, 2018
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