Kia Motors America Hopes New COO Repeats That European Magic

Kia Motors, the brand that entered the U.S. with the Sephia and improved drastically from there, has a new chief operating officer — one it hopes can guide the automaker’s domestic division to greater sales heights.

It’s a reasonable expectation, as Michael Cole helped grow Kia Motors Europe’s sales 40 percent during his time as COO. Cole took on that role back in 2012. With a new executive to guide its sales, marketing, and product planning, Kia hopes last year’s U.S. sales slide is a one-time blip.

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  • HotRod It took longer than it should have, but I respect VW for openly acknowledging the system's numerous flaws. Hearing that they intend to bring back physical controls for commonly used features, and that they wish to standardize them across their lineup was the biggest surprise in VW's announcement. It's just so sensible. Rather than using completely different configurations of physical buttons, capacitive controls and touchscreens for every single model, Hyundai/Kia/Genesis would be wise to consider a similar strategy.
  • Zerofoo Ugh - a MKIV VW. Heavy, slow and terrible interior durability to boot. The 1.8t in these things had awful lag, and was made worse by owners swapping K03 for K04 turbos.No Thanks.
  • Oberkanone I'm into it. An occasional trip on the WABAC machine is of interest to me.Thinking of Nissan I have to suspect being an underachiever is their goal. Not since the SE-R has the Sentra been class leading. "Most likely to be a rental" is as appropriate in Nissans yearbook in 2022 as it was 2012.
  • EBFlex Quality though? Was never on the table at Ford.
  • Oberkanone Prefer Trail Duster on rarity basis. Here is a nice one. 1979 Plymouth Trail Duster Sport 4x4 for sale on BaT Auctions - closed on May 14, 2020 (Lot #31,407) | Bring a Trailer