#MediaRelations

Tesla Inc. has reportedly disbanded its U.S. media relations team in the United States, fitting since the only journalists that seem to have any direct contact with the company suffer from a condition where they unquestionably praise its products and business model. While access journalism appears to be on the rise in all industries, the automotive realm was relatively free of the phenomenon until fairly recently. Now its getting to a point where just finding someone in the PR department to respond to you within 48 hours is a minor miracle — and it makes little difference whether you’re one of the big boys or a smaller outfit, like ours.

While Tesla used to be wildly proactive in reaching out to authors, sometimes just to complain about articles, it’s been enacting radio silence for quite some time. Other automakers will at least provide you with a boilerplate corporate response — assuming they haven’t issued one already. But it has been complete static from Tesla for what feels like years, leaving the firm little reason to continue paying people whose sole responsibility was to totally ignore the media.