Nerd Alert! Hyundai Debuts Kona 'Iron Man Edition' at Comic-Con

On Thursday, Hyundai unveiled a special edition of its Kona crossover on the opening day of the 2018 San Diego Comic-Con. Revealed at the Marvel booth, the Kona “Iron Man Edition” features a bevy of design elements that either resemble or tip their hat to the famous comic book icon. All told, it’s probably one of the most comprehensive example of cross promotion in recent history.

How desirable it is will be highly dependent on the person you’re asking, however.

I’m going to acknowledge my prejudice against these types of vehicles upfront. While I’m all for wild paint jobs and tasteless accessories, there’s something about this kind of cross-branding that chaps my posterior. It isn’t just that automobiles are supposed to be purchased by adults (we already know that they’re ravenous consumers of things they recognize from their childhood). It’s the half-hearted effort that’s typically placed behind them.

Read more
  • Corey Lewis Terribly unsafe in a crash. Almost to the point where I can't believe they sold them here.
  • Johnster My understanding is that the Mark VI Coupe was built on the shorter 114" wheelbase shared with the Panther-based LTD and Marquis, while the Mark VI sedan was built on the longer 119" wheelbase used by both the Continental Coupe and Sedan, and that the Mark VI Coupe was then slightly shorter and smaller than the Continental Coupe.
  • Varezhka Ugh, had one as a rental and no wonder they disappeared quickly.Now they still have the current gen. Quest as a Nissan Elgrand in the home market, but even in the minivan heaven that is Japan (where minivan has a 20% marketshare as a bodystyle) they only sell 2~3000 units annually.
  • Fred Look at me! I drive a weird truck thing made by a guy who is losing money running Twitter.
  • Fred The mid-engine Vette hasn't been as successful as the previous race car. They did just come in 2nd at Daytona 24hrs but I'm not sure it's enough for buyers to line up.