#MarketingSpeak

Just the other day, Steph wrote about Nissan executive Denis Le Vot’s optimism that sedans will rebound from the current doldrums. Only 30 percent of U.S. vehicle sales in August were passenger cars.

Le Vot cited market research suggesting Generation Z loves the body style, as well as interest rate growth that could drive younger buyers towards sedans, as opposed to pricier crossovers.

The Nissan North America chairman mentioned a revamp of Nissan’s “core sedans” by 2020. The first step in that direction involves the venerable Altima, the next generation of which was unveiled in New York earlier this year, adding all-wheel drive, a new available engine, and new tech.