Nissan Allowing Customers to Compare Toyota RAV4 at Dealerships

Nissan will begin encouraging dealerships to place examples of the Toyota RAV4 on their lots so customers will have the ability to compare the best-selling vehicle in America that isn’t a pickup truck against its own Rogue. While pitting your bread and butter against a model that is often better reviewed and outsells it by a margin of nearly 2-to-1 seems foolish, we think we see where Nissan is going with this plan.

Toyota’s RAV4 retails a bit higher than Nissan’s Rogue and its base LE trim is about as basic as it gets for the segment. We’re willing to bet that’s the model that will be used in comparisons. As both are fairly appliance-like automobiles to drive, this gives Nissan an opportunity to showcase the Rogue’s slight advantage in overall comfort and features without being eclipsed by a better-equipped RAV4. Meanwhile, customers finding themselves less interested in crossovers than they were upon arrival are free to browse the rest of the Nissan lot.

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Stacks of Gen-Z Won Incoming: Hyundai Ioniq EV Brand Endorsed by Famous K-pop Band

Finding the perfect celebrity endorsement occasionally means deciding which public persona aligns most closely with your corporate image — and figuring out how to lock down that commitment by waving a wad of cash beneath their nose.

The rest of the time it’s just a matter of hooking the biggest fish on your reel and dragging that thing into the boat to secure an all-important photograph together. Hyundai recently decided upon the later for its upcoming Ioniq sub-brand by tapping the K-Pop icon known as BTS.

While you’ve probably heard of the Ioniq liftback, you may not have known Hyundai plans to use the name to create an all-electric subsidiary mimicking exactly what the Genesis brand did for the automaker’s luxury vehicles. Odds are also good you’re not overly familiar with South Korea’s BTS, unless you’re a prepubescent girl or happen to share their taste in music and/or androgynous young men. But we can assure you that they are indeed international sensations — heartthrob material that Hyundai believes will make superb ambassadors for its upcoming EV brand.

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  • Michael In your research you may have found that after 2024 this model will no longer be part of MINI lineup. I wish you would have driven JCW version. Over an additional 100hp. With launch control it will go 0 to 60 in about 4.6 seconds. Outstanding car.
  • RHD A hybrid small pickup is a no-brainer. Let's go, already! Price it reasonably and every one will fly off of the lot.
  • RHD This is a $3,500 car (assuming you can get a good junkyard transmission and install it yourself) that, once back in usable condition, will be worth about $1,000. Hopefully the guy that spray-painted the wheels black didn't attempt to rebuild the engine himself. That would make it a $5,500 car that's worth $1,000.
  • CEastwood They should , but they won't being fearful of losing those sales of near 30 grand base Tacomas . People thought Hyundai could do this then they did it at laughably expensive prices . And try to get a base Maverick at advertised prices . Go ahead I dare you .
  • Jpurcha Nice. I had bought one from my dad's friend for my first car. University/model airplane hauler.