#March2011

Beijing’s war on the ICE notwithstanding, auto sales in China rose by 5.36 percent in March. That is the headline from a Sunday afternoon press conference held by the China Association of Automobile Manufacturers (CAAM). More than 60 journalists were poised to report that for the first time any of them could remember, the Chinese market did sink. But it went the other way. Still up.

The German new car market grew a nice 11.4 percent in March. For the first quarter of 2011, the German market is up by 13.9 percent. This according to monthly registration statistics, released by Germany’s Kraftfahrtbundesamt. The picture above however says more than the 306 words of this article.

In the (OMG) 7 years I have lived and worked in China by now, I have learned not to take the first two months of the year all too seriously. After all, according to the Chinese calendar, the first two months mostly belong to the old year. Chinese New Year is some time in late January or early February, depending on the inscrutable lunar calendar. The nearly month long festivities mess up sales, and make comparisons pretty much useless. Confucius say: “Only the stupidest of men make predictions based on January sales.”

March is a different matter. It’s the first “regular” month of the new year. Everybody is waiting for March sales results in China. We’ll have to wait at least a week or so until the CAAM is done tabulating the sales of the 60 to 120 automakers in China (even that number remains shrouded in mystery.) But there is our trusted indicator: GM China.

J.D. Power sees a strong March in its crystal ball, powered by real-time transaction data of 8,600 retail franchises throughout the United States. However growth is expected to be much more sedate than the 27 percent jump in February.