Industry Braces for Increased Volumes, Lower-Margin Vehicles

It’s a little early in the year to say anything definitive about 2022 vehicle volumes, however, the automotive industry has been signaling that production numbers should begin to rise in the coming months. While that sentence should be cause for a sigh of relief, there are parts of the industry that might not feel as good about it as you probably do.

With supply chain problems having drastically limited vehicle production during the pandemic, many dealers opted to price their goods well above anything that could be considered normal. This worked out poorly for many of the smaller outfits as larger retailers enjoyed record-breaking profits in 2021. Some manufacturers also benefited financially, as the chip shortage allowed them to prioritize their highest-margin products. Unfortunately for them, 2022 is likely to bring affordable vehicles back into play and gradually pull pricing closer to something approaching normality.

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  • Corey Lewis Terribly unsafe in a crash. Almost to the point where I can't believe they sold them here.
  • Johnster My understanding is that the Mark VI Coupe was built on the shorter 114" wheelbase shared with the Panther-based LTD and Marquis, while the Mark VI sedan was built on the longer 119" wheelbase used by both the Continental Coupe and Sedan, and that the Mark VI Coupe was then slightly shorter and smaller than the Continental Coupe.
  • Varezhka Ugh, had one as a rental and no wonder they disappeared quickly.Now they still have the current gen. Quest as a Nissan Elgrand in the home market, but even in the minivan heaven that is Japan (where minivan has a 20% marketshare as a bodystyle) they only sell 2~3000 units annually.
  • Fred Look at me! I drive a weird truck thing made by a guy who is losing money running Twitter.
  • Fred The mid-engine Vette hasn't been as successful as the previous race car. They did just come in 2nd at Daytona 24hrs but I'm not sure it's enough for buyers to line up.