Volvo Ending Sedan/Wagon Sales in UK, Could North America Be Next?

Volvo Cars is suspending sedan sales in the United Kingdom and it looks like North America could be next if we consider the brand’s rationale. The company has said its sales volume has skewed so heavily toward SUVs and crossovers that it doesn’t make good sense to offer anything else.

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VW Plans Mass Culling of Combustion Cars, Loftier Margins

Practically every automaker on the planet has begun signaling a desire to change with the times by collectively revising their business strategies. The new hotness involves lower volumes, higher margins, and electric vehicles with the ability to push connected services allowing manufacturers to charge you piecemeal for just about every feature imaginable.

While Volkswagen Group has been at the forefront of those trends since the 2015 Dieselgate scandal helped force its hand, it often suggested that the shift to EVs would be a boon to low-income families. It was hardly the only automaker to make such promises, nor has it been the first to break them after deciding that perhaps there’s more money to be made with premium vehicles. VW has decided that its ideal strategy involves culling internal combustion vehicles by 60 percent over the next eight years and focusing on higher-margin products yielding superior profitability.

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  • Ajla They were not perfect but FCA was a healthy company in 2018. The Challenger, Wrangler and Ram truck had its best year ever in 2018. In 2019 the Charger had its best year since 2008. The Grand Cherokee had sales increase every year from 2011-2018. Unfortunately Sergio died in the 2nd half of 2018 and Elkann & Tavares f*cking suck. They took an efficient company and turned it into something with Ford-tier cost overruns, which lead to huge price increases. And now they are overcompensating by cost-cutting to the bone, which in turn is killing product quality and employee morale.
  • GregLocock "The automaker did announce a $406 million investment in Michigan (the state where it has seen a large number of layoffs recently) on the same day as its rebuttal to the NDC. However, that may have been something it was already working on before the dealer letter went out."Well golly gosh, that's insightful, no wonder we come to TTAC to be informed. Car companies routinely spend half a billion dollars on a whim. Not.
  • Mister Corey, this series (and the Lincoln series that preceded it) are so very good that I'd like to suggest you find a publisher and rework both series of posts into coffee table books.
  • Jerry I will never own a fully electric automobile!
  • Lou_BC They call Lada's Jeeps?