AM General Wants to Re-enlist Jeep With Gladiator XMT

Jeep and AM General are joining forces to build a military-spec pickup, drafting the Gladiator into active duty. Though we suppose this is more of a reunion than a team-up, as both companies (and their most iconic models) owe their existence to Kaiser Jeep and Willys — if you go back far enough.

Called the Gladiator XMT (Extreme Military-Grade Truck), the concept exists so AM General can address its need for a new light tactical vehicle. Apparently impressed with the civilian model’s off-road prowess and tow ratings, the manufacturer reached out to Fiat Chrysler to see what could be done with the 4×4. The duo plan to shop the XMT around to militaries around the world, but claim their chief concern remains its suitability for those marching (er… driving) under the American flag.

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  • Jwee I think it is short sighted and detrimental to the brand. The company should be generous to its locked-in user base, treating them as a resource, not a revenue stream.This is what builds any good relationship, generosity to the other partner. Apple does with their products. My iPhone is 5 years old, but I keep getting the latest and greatest updates for free, which makes me feel valued as a customer and adds actual value. When it is time for a new phone, Apple past treatment towards me certainly plays into my decisions (as did BMW's - so long subscription extracting pigs, its been a great 20 years). Imagine how much good will and love (and good press) Polestar would get from their user base if they gave them all a "68 fresh horses" update overnight, for free. Brand loyalty would soar (provided their car is capable).
  • ToolGuy If I had some space I would offer $800 and let the vehicle sit at my place as is. Then when anyone ever asked me, "Have you ever considered owning a VW?" I would say "Yes."
  • ToolGuy In the example in the linked article an automated parking spot costs roughly 3% of the purchase price of the property. If I were buying such a property, I would likely purchase two parking spots to go with it, and I'm being completely serious.(Speaking of ownership vs. subscription, the $150 monthly maintenance fee would torque me off a lot more than the initial acquisition cost.)
  • ToolGuy "which will be returned as refunds to citizens of the state" - kind of like the Alaska Permanent Fund? Make the amount high enough and I will gladly move to California to take advantage (my family came close to moving there when I was a teen, and oodles of people have moved from CA to my state, so I'm happy to return the favor).Note to California: You probably do not want me as a citizen.
  • ToolGuy Nice torque figure.