#LibertyMedia

With the conclusion of the 2017 season, Formula One decided it was time to unveil its new logo at the Abu Dhabi Grand Prix. The change underlines a “new era” for the sport under Liberty Media and, admittedly, does seem to be a bit more with the times.

While it was a fine race, Valtteri Bottas beat both Lewis Hamilton and Sebastian Vettel, there was no upset in the final standings. Hamilton had secured ultimate victory for himself and Mercedes earlier in the season, while Vettel and the Ferrari team held onto second place. Bottas took third overall, leaving the new logo as the only genuine surprise of the day.

Last week, Ferrari CEO Sergio Marchionne expressed his distaste for what he perceived as a less-than-desirable update to Formula One’s engine rules. He even suggested the brand might remove itself from the sport if Liberty Media doesn’t reconsider some of its proposals for 2021.

“I understand that Liberty may have taken these into account in coming up with their views,” Marchionne said. “But I think it needs to be absolutely clear that unless we find a set of circumstances, the results of which are beneficial to the maintenance of the brand, and the marketplace, and to the strengthening of the unique position for Ferrari, Ferrari will not play.”

Still in the midst of discussions, Formula One took time to defend itself against Ferrari’s claim that the new rules would make it the global equivalent of NASCAR.

Ferrari, the company that has participated in every single Formula One championship since its inaugural season in 1950, is threatening to give up the sport if U.S.-based Liberty Media follows through with its new engine rules. Depending on how you like your motorsport, Ferrari is either completely vindicated in its criticisms or overacting like a spoiled child.

Evolving rules are nothing new in Formula One. Changes are often made between seasons to bolster safety or improve competitiveness. But Ferrari NV isn’t interested in what’s to come after F1’s concorde agreement ends in 2020. Liberty Media has been pushing for engine rules that would make powerplants noisier and higher revving but also more uniform between teams. With a focus on a cheaper and simpler engine, F1’s new owner is also expected to suggest revenue caps on teams next week. The end result should be closer races. But that places it at odds with the Italian manufacturer’s goals of winning all the time.