#LexusNX300

A revamped version of a compact Lexus crossover that’s seen a fair bit of exposure on these digital pages will begin assembly in Ontario starting in early 2022, Toyota Canada has announced.

We knew some sort of product announcement was scheduled to take place today after the automaker’s Canadian arm stopped and shook everyone in sight last week, eager to signal its committed to maintaining a presence in the snowy country north of Buffalo. The Lexus NX is that product, Toyota says, with Canadian production replacing Japanese output.

For Canucks fearful that their fragile auto industry will one day disappear, the addition of a new crossover — a vehicle type seemingly without a sales ceiling — is a reassuring balm.

“Ask the man who owns one,” Packard once implored readers from the glossy depths of various Depression-era magazines. While clearly not interested in courting the female buyer (I hope they’re dragged on Twitter for this insensitive tagline), Packard’s core message still holds up today.

No one loves poo-pooing other people’s buying decisions quite like auto journos, but each and every buyer has their own reasons for choosing the way they did. Shocking though it may be to some, buyers often walk (okay, drive) away quite pleased with their purchase — even with crossovers plucked from a homogenous pool of now limitless depth.

And, barring quality headaches down the road, their feelings might stay that way, too.

While I never held any deep dislike for Lexus’ compact NX, aside from the fact that its nose is undoubtedly the most prominent — and unprotected — in the industry, desire or even “interest” were never needles that budged off the baseline. What could change this perception? Driving one.