“But in some cases, the traditionalists are going to
maybe pine over the squarer shape of the previous four iterations.”
– Jaguar Land Rover Australia Managing Director, Matthew Wiesner
The Land Rover Discovery, known for a time in North America as the LR3 and then LR4 whilst alphanumeric nomenclature was deemed necessary if one was to steal market share from the Lexus GX460, is a box.
Or rather, it was a box. For nearly three decades, through the Series I and Series II and then the LR3 and LR4 that ran for a dozen years or so, Land Rover’s sub-Range Rover was squared off. Hard lines. Rectangles. Right angles. No Bangles.
Land Rover has rediscovered the Discovery name in North America, but the brand did not manage to rediscover the Discovery’s styling themes. And on the other side of the world from Land Rover’s Coventry HQ, Australia’s Jaguar Land Rover boss is vocalizing a major concern.
“The new shape is certainly going to test some of the traditional owners of Discovery,” Matthew Wiesner told CarAdvice.
My friends and neighbors have gotten used to the sight of a variety of brand new and nicely equipped cars that periodically show up on my driveway. They know that many (most? all?) of them are beyond my own means to own or lease so a frequent question I’m asked is, “who would buy that car?” Who would buy a 2013 Land Rover LR4? A snarky answer would be nobody, since it’s a safe bet that most of the 600 or so new LR4s that get delivered every month in North America are leased, but my guess is that the typical buyers are affluent suburban families with children and maybe a vacation home on an unpaved road. Who else would drive a 7 passenger luxury SUV?