Rare Rides: The Practical and Elegant Lamborghini LM002

Today’s Rare Ride is one which defies most all expectations of vehicles in its class. It’s larger, more powerful, more exclusive, and more ridiculous than any of its contemporaries. Suitably, it has a raging bull emblem on its hood.

Presenting the Lamborghini LM002 from 1990.

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Lamborghini Lifts the Neon Curtain on Its Urus: Details, Specs, Price

Lamborghini unveiled the Urus SUV today at what was, quite possibly, the most over-the-top product reveal ever witnessed. There was an orchestra, modern dance routine, and rainbow-colored neon light show within the first two minutes. There was almost even a martial arts exhibition ready to break out. Clearly this was a big moment for the Italian automaker and it was more than willing to make a fuss about it.

However, before Lamborghini could get to the Urus announcement, a cavalcade of the brand’s most important models paraded out — followed by a speed skater holding an orange glow stick. Again, it was insane. Eventually the lights were reset and an extended diatribe began on the artistry and pioneering spirit of the brand’s history.

It was boring and included a hefty dollop of marketing speak about Lamborghini’s “evolution.” Then there was another ludicrous dance number, this one somehow tied to automobile production, followed by some rather serious technical difficulties with the presentation. But neither lasted forever and the Urus finally took the stage, rather modestly, to thunderous applause and cheering.

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Looking Back At the First Ultra Luxury SUV, the Lamborghini LM002

We’re currently going through a period where conventional sedans and sports cars are losing favor with consumers relative to higher-riding SUVs and crossovers. That’s true from entry level brands to the top shelf. Ultra luxury and exotic car companies have noticed the kind of success that Porsche has had with the Cayenne and just about all the high end companies — with the exception of McLaren and Ferrari — are working on some kind of utility vehicles.

Lamborghini showed the Urus concept in 2012 and earlier this year said they’d be doubling the capacity at their Sant’Agata, Italy factory to put a SUV into production, starting in 2017. Bentley, like Lamborghini a part of the Volkswagen group, is coming out with the dubiously styled Bentayga, whose platform will be shared by the Lambo SUV and new generations of the Audi Q7 and Porsche Cayenne.

The Urus, or whatever Lamborghini decides to call it, however, won’t be the first SUV to wear the Lamborghini brand.

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  • Jack Bummer, his successor sounds like just another electric car shill :(
  • IH_Fever Nissan should call for a real pickup before they call for electrification...
  • Bobbysirhan Direct injection cuts certain emissions that were already so small as to be completely meaningless, but it introduces particulate emissions that aren't a problem on port-injected engines. Stay tuned for a particulate emissions panic to be used as a justification for banning all of the ICE engines produced under recent EURO emissions standards tiers.
  • Kosmo I want to know why Mazda thinks anybody is interested in multiple teasers on a CUV!
  • Namesakeone Please ask the Mazda representative this: Will Mazda ever make cars (besides the 3 and the MX-5) again? I know SUVs and crossovers are all the rage and sell so well and are so profitable, but Mazda made its reputation on sports cars and sedans and coupes that were interesting to drive. Not everything has to be a vehicle that looks like what every other manufacturer is selling. Mazda has enough SUVs in its lineup. Give the enthusiasts something.