Hyundai Motor America Looking for Another CEO

After barely a year in the biggest office at Hyundai Motor America, CEO Kyung Soo Lee has returned to South Korea, leaving the automaker’s American arm looking for a new boss. Lee served as an interim leader after Hyundai sacked former CEO Dave Zuchowski in December 2016, taking on the top spot last September.

The CEO search comes as Hyundai attempts to reverse falling sales in the United States with a product offensive. There’s also a engine fire problem the feds want Hyundai to answer to.

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The Pressure's On: Hyundai Motor America's Newly Minted CEO Needs to Turn It Around

After Hyundai’s American division canned former CEO David Zuchowski for failing to meet internal sales targets last December, it’s no mystery what Job One is for the new guy.

Kyung Soo Lee, a 61-year-old veteran of the company who started his career back in 1982, takes the helm of a troubled ship next week, Hyundai announced Thursday. As president and CEO, Lee (Kenny to his friends) is responsible for reversing a dismal sales trend that sunk his predecessor, as well as the company’s U.S. fortunes.

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  • JREwing It suffered the same small back seat problem that the Ford Contour and Mercury Mystique did. 2 more inches in wheelbase or a taller roof would've helped a lot.But the biggest issue was that it wasn't a SUV/crossover/soft-roader with 3 rows in a market that couldn't get enough of them.
  • Inside Looking Out Ford also was bankrupt with his first company that became The Standard of the World.
  • 28-Cars-Later If only some kind of gasoline/electric... hybrid... existed.
  • Wjtinfwb Cool cars that drover pretty well, thank to the Benz bits underneath. But that interior.... Chrysler must have sourced interior materials to Lego or Mattel. I spent a week in a rented 300 Touring of this vintage, very enjoyable car to drive but the interior would have made an old Isuzu i-Mark blush. No sale at any price.
  • Wjtinfwb The airport I fly out of and frequently rent from when driving (VPS) has no facilities for charging an EV. It's just an open, unsecured lot that requires getting the agreement and keys from the counter in the terminal. I doubt Hertz would want to invest in the infrastructure needed to add Hi-speed EV charging stations in an open air, unsecured lot. Bigger airports like Atlanta or Baltimore have dedicated garage facilities for rentals, but the majority of secondary or tertiary markets airports are open air lots like mine in NW Florida. Plus, unless you're planning on only driving a few miles a day who wants to deal with finding an EV charge station that is working then standing around for hours while Hertz's car gets recharged. Rental EV's are The answer to the question no one asked.