#KiaSeltos

Kia’s had a great run the past few years. The Telluride was a hit when it landed, and the new EV6 is selling out all over the place, and the automaker has established itself as a forward-looking company that has outgrown its budget-friendly beginnings. Kia took the opportunity to unveil a revised Seltos crossover and brag about its recent accomplishments at this year’s LA Auto Show.

I suppose I can be an occasional automotive Luddite. I’m mentally throwing wrenches at the twenty-year-old German project car in my garage since it’s not nearly as straightforward to repair as the thirty-year-old Japanese project car right next to it. More than once I’ve pondered the possibility of adapting carburetors to both.

After we covered American and Japanese trios of $25,000 subcompact crossovers, round three means it’s time for the Korean offerings. But there are only two Korean brands in North America, so today we cover both of their entries and another from Japan.

Kia’s little Seltos urban runabout has been getting plaudits from pundits since the first drives took place last year, right before the world shut down.

Those plaudits are well earned. The Seltos isn’t spectacular, but it does what its asked of it. And while we review plenty of cars/utility vehicles/trucks around these parts that do way more than what’s necessary – seriously, the last three reviews are of two utes and a coupe of the high-performance variety – the average vehicle buyer, particularly the one without a large bank account, only really needs a car that does what’s asked of it. Competently.

That’s the Seltos. It won’t turn heads, and it probably won’t impress your friends, unless they care about practicality at a good price. But it’s no depression box. You won’t feel depressed to see it in your driveway.

U.S. sales results, at least those that we know of, were a mixed bag in July. Automakers foreign and domestic are busy replenishing inventories drained by a two-month shutdown of U.S. manufacturing; for many, the restocking can’t come soon enough.

At Kia Motors’s West Point, Georgia plant, production of the Telluride crossover got underway again in May, and the automaker can barely keep up with demand. Cox Automotive (via CNN) reported two weeks ago that the country’s Kia dealers report an average 15-day supply of the unexpectedly popular model. That’s tight, to say the least.

But the Telluride isn’t the only vehicle lifting Kia’s fortunes in the wake of the shutdown.

Kia is no stranger to the Ace of Base series, given its propensity to stuff its cars and SUVs to the gunwales with features generally found on cars one octave higher in price. What is a stranger to the AoB pages is the 2021 model year. Welcome to the future, folks (there are still no hoverboards).

While the little Seltos hasn’t yet been added to Kia’s build-n-price tool, the media site has more than enough collateral with which to determine the base car’s level of kit. Does it continue Kia’s value-added ways? Will it be another hit for Kia? Is it colder than the surface of Hoth outside your author’s home? The TTAC Magic 8 Ball says “signs point to yes” for all of these questions.

Kia’s Seltos was probably the worst-kept secret at the 2019 LA Auto Show. Hyundai Motor Group had already confirmed it as a global model earlier this year, teased it numerous times, and featured it on a gigantic banner outside the Los Angeles Convention Center prior to its official debut. But Kia still managed to surprise us.

Along with the U.S.-spec version of the Seltos, Kia also paraded two off-road concepts meant to preview future offerings. Positioned above the Soul, the new crossover is basically an oversized subcompact aimed at fleshing out the brand’s “SUV” lineup. While mostly conventional, it does offer some of the industry’s hottest trends (hidden pillars, contrasting roof, butch plastic cladding, etc) with enough attitude of its own to remain semi-distinctive. Most of that comes from a presumed ruggedness, enhanced by the brand’s edgy marketing.

Kia’s tagline for the vehicle is “Inspired by the Badass in You.”

Leaks of Kia’s new Seltos — a small crossover intended for global sale before 2020 — made their way around the web this week. However, we spent most of our time wondering how much of an accident they actually were. Seemingly on display for a promotional shoot, the Seltos was left uncovered on city streets with its name prominently displayed in large, capital letters. While we’re not accusing the company of encouraging viral marketing, it certainly could have been more careful about keeping the crossover under wraps.

Kia was also quick to issue a response to the leaks by officially announcing the model’s existence and ideology on Monday. This is a car for the masses, but dialed in to engage directly with “youthful, tech-savvy buyers” and named after one of Heracles’ children. Clearly, the Koreans have their finger on the pulse of today’s youth market — as most teens are dying to engage with one another over ancient Greek myths.