#KiaSedona

Despite massive year-over-year improvements, the Kia Sedona continues to be a relatively low-volume player in America’s minivan segment. But are the gains made by the Kia significant enough to make life difficult for the top four?

Compared with November 2013, Sedona volume jumped 578% last month as a follow-up to October’s 251% gain. Through the first three-quarters of 2014, Kia USA had been selling fewer than 630 Sedonas per month. 2376 were sold in October; 3538 in November. The van’s market share through nine months was a paltry 1.3% as even the Mazda 5 and Nissan Quest were easily outselling the Kia. But in November 2014, the Kia Sedona grabbed 9.1% of America’s minivan market.

The Kia Sedona is practically a fossil from a previous geological era compared to its American and Japanese competition – and for 2013, the aging Sedona will finally die off. But that doesn’t mean Kia is abandoning the minivan market.