#KPMG

One of the things that EV antagonists often cite is a lack of buyer enthusiasm for electric vehicles. As it turns out, the demand is there, but costs are a significant hurdle for buyers. A recent study from KPMG found that most people are interested in buying an EV, but many cite affordability as a hurdle to ownership. 

The majority of car makers the world over think that for the next five years, electric cars will remain too expensive to stand a chance in the mass market. Their saving grace must be government subsidies. Without government money, EVs are priced out of the market.