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Good Leap: Ford Launches New Brand In China
Ford and TTAC think alike. A few days ago, we told you that “the Chinese government wants its joint ventures to venture into China-only brands, and even a Ford won’t succeed in resisting governmental charms.” And a few days thereafter, Carnewschina reports that Ford has succumbed: No longer One Ford adds a new brand to its stable. It is called ‘Jia yue’, which Carnewschina translates as ‘Good Leap’.
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