#JettaHybrid

If you’ve long since erased the Volkswagen Jetta Hybrid from your memory bank, don’t worry. Buyers forgot about it at the same time, and the automaker is prepared to do the same.

When Volkswagen rolled out a list of changes to its 2017 year vehicles today, the Jetta Hybrid was nowhere to be seen. Instead, the automaker placed a note in its empty chair, reading “Jetta Hybrid no longer available.”

It was an undignified (but not unexpected) end for a very unpopular model — one the automaker doesn’t need weighing it down as it tries to streamline its operations in a bid to save cash.

If I say “hybrid,” most people think: slow, efficient, awful-to-drive, Prius, tree-hugger, Democrat and California. Pretty much in that order. The people’s car company however is on a mission to change your word association. In 2011 VW crafted the ridiculously fast supercharged Touareg Hybrid. For 2013, the Germans have some new words for you to associate with “hybrid”: direct-injection, turbocharged, 7-speed, DSG and Jetta. Is this enough to sway Prius shoppers looking for a more engaging ride? More importantly: should you get the Jetta Hybrid or the Jetta TDI? VW tossed us the keys to a dark blue fuel-sipper to find out.