#JackHollis

Excited at the prospect of an all-new midsize sedan despite a drastic decrease in demand for midsize sedans, Toyota is ramping up employment at the Camry’s assembly plant in Georgetown, Kentucky.

With 700 additional manufacturing workers helping to launch the 2018 Toyota Camry, employment at Toyota’s Kentucky facility grew to 8,000, more than at any point in the plant’s three-decade history.

Toyota also builds Avalons and Lexus ES350s in Georgetown. (The Venza, a former Georgetown wagon, is dead.) But it’s the Camry, especially this all-new 2018 Camry, that will bring glory to the Kentucky plant if glory can indeed be brought.

Jack Hollis, the Toyota division’s group vice president and general manager, strongly believes the Camry is the beginning of a pro-sedan wave in America. In an extended interview with Autoline, Hollis spoke highly of the 2018 Camry’s potential, and of the potential for the entire car sector once the Camry stimulates demand.

“I think you’re going to see the entire sedan market pick up,” Hollis told Autoline, before hedging only a bit. “We’ll see a year from now.”

Turns out Toyota had one more trick up its sleeve for the 2016 Tacoma, planning to add a TRD Pro model alongside the rest of the family.