Bark's Bites: You've Got a Target on Your Back, Mr. Car Shopper

It’s happened to all of us, right? You’re reading a review on a website like TheTruthAboutCars.com, and then you decide to go browsing for some cars online at a dealer’s website, perhaps casually looking for a weekend toy or a new family hauler. Since you’re like most car shoppers, 95 percent of whom don’t take action the first time they visit a car dealer’s website, you leave the site and go about your day on the internet.

But when you go to ESPN.com to check the latest World Cup results (Viva Colombia!), there’s an ad for that same car you were just looking at. Whoa, that’s a little creepy, right? And then, the next day, you get an email from another dealership — you never even went to that website! How did they get your information?

Car dealers are getting more sophisticated than ever when trying to get your attention online. Luckily, your old friend Bark is here to tell you how they do it.

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  • Mark This is what it cost to drive a Tesla Model S Plaid for 11k+ miles in one year. You would pay more to drive a Yaris that far, never the less a performance car on the Plaid level. I don’t know where they got their math, but mine is actual real world results. We live in a cold climate and have removed our wheel covers, both of which hurt range, so your mileage may vary.
  • Jack Bummer, his successor sounds like just another electric car shill :(
  • IH_Fever Nissan should call for a real pickup before they call for electrification...
  • Bobbysirhan Direct injection cuts certain emissions that were already so small as to be completely meaningless, but it introduces particulate emissions that aren't a problem on port-injected engines. Stay tuned for a particulate emissions panic to be used as a justification for banning all of the ICE engines produced under recent EURO emissions standards tiers.
  • Kosmo I want to know why Mazda thinks anybody is interested in multiple teasers on a CUV!