The Untapped Potential of Wrangler

Jeep is a pillar of financial strength for FCA. The brand is poised to deliver its sixth consecutive year of growth. Even if you despise the Compass and Patriot, it would be difficult to argue that Jeep CEO Mike Manley has been anything but a good steward of the brand.

But how is Jeep going to keep its 6,500 UAW members in Toledo working after 2017 when the Cherokee departs and there’s a gaping 240,000 unit hole to fill? Uncertainty over how this gap will be filled, in conjunction with the failure of union negotiators to eliminate the two-tier wage system, were the primary factors in a strong no vote from UAW members in Toledo last week. Nonetheless, FCA has a unique opportunity to address their workforces’ legitimate concern over job security, give consumers what they want, and find new homes for Jeep products across the globe.

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  • Ajla Is there something proprietary or installed on the moon with these that I'm not aware of?
  • Tane94 Awaiting the EV3 unveil this month. Kia continues to lead, though I will miss the Soul
  • Jeanbaptiste I know this will never be seen, but the real answer is NO Government mandated tech. The reason why is that when the government mandates something, we miss out on signals that the free market will give to weather or not people actually want this or that this tech would actually help. It's like mandating AM radio for cars when people could just buy a $10 am radio if they really like am so much.
  • 28-Cars-Later $12K? I needed a good laugh.
  • EBFlex Wait...the feds are claiming that inflation was not FJBs fault 6 months prior to an election where he is massively losing in the polls in every single category?Eyebrow raised.