Infiniti Unveils New 'Prototype' Concept at Pebble Beach

Last summer, Infiniti revealed an open-wheeled racer that merged the sex appeal of yesteryear with the electric powertrain of tomorrow. It was called the the Prototype 9 and it was stunningly beautiful. This summer, the brand attempted to repeat that success with the Prototype 10.

While the vintage maxim of “lightning never strikes the same place twice” isn’t scientifically accurate, it’s applicable here. Unveiled at this year’s Pebble Beach Concours d’Elegance, the Prototype 10 is a rehash. It’s another reimagining of mid-century racing, bestowed with an electric motor and some modern flair.

It’s an incredibly handsome automobile, but unnecessary, as it’s representative of absolutely nothing. Infiniti isn’t planning on building single-seat race cars and doesn’t appear prepared to jump into the mass assembly of high-performance EVs. This has been a problem with Infiniti for a while now. The company embraces forward-looking and completely fantastical concept vehicles at the expense of something that might enter into production within a few years. Ultimately, it feels like a wasted effort.

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