Nissan Seeks Trademark for Confusing Model Names, Hints At Future EV Lineup

Luckily for no one, the addition of electric model ranges to various OEM portfolios will only make today’s alphanumeric naming situation worse, including at Nissan. Mercedes-Benz and BMW deserve honorable mentions in this naming crime, but it’s really an industry-wide problem.

That brings us to this tidbit: the names IMQ and IMS, which just appeared in a trademark application. Until now, we’ve only heard about the Nissan IMX, which fails the name-recognition test compared to more more well-known monikers like CRX, MDX, and, um, DMX. The sought-after names point to two future vehicles, both of which might accompany the IMX electric crossover into production.

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