Imagine Detroit at its height, enormous factories and mile-long production lines running day and night, a roiling, churning symphony of man and machine where thousands of workers joined together parts, large and small, from a myriad of sources into single, working vehicle. Although I have toured modern factories in Japan, meticulously clean facilities where technicians in spotless coveralls only complete the tasks that robots cannot, I view the old factories, places like Rouge River that were built in in the first part of the last century, with a special sort of awe. The entirety of what went on there is, to me, unknowable and, like the great pyramids, all that is left of the human toil is the end product. That’s why, when some small piece of history, some bi-product of that mysterious past, catches my attention, I stop and look.
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- Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
- SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
- Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
- Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?
- Steve Biro Not only do I not want this technology in any vehicle that I own, I will not have it. As in I will never buy it or, if forced by circumstances to accept its presence, I will find a way to disarm it.