LIDAR Will Make First-Generation Autonomous Vehicles Insanely Expensive or Pathetically Slow

Thanks to rhetoric beaten into us by the automotive industry, we know autonomous vehicles are “right around the corner.” Some manufacturers predict self-driving vehicles will be on the commercial market by an ambitiously early target date of 2021. However, those trick new rides are going to come at a premium that’ll keep them out of the hands of most normal people for a while.

LIDAR, the imaging system that allows an autonomous vehicle’s software to make sense of the road, is prohibitively expensive. High-end systems can approach the six-figure threshold while lower quality units rarely fall below 10 grand. Burgeoning technology is never affordable and automakers have traditionally found a way to produce advancements in cost-

effective ways. But the timeline for autonomous cars is too short, meaning any manufacturer wanting to sell one is going to have to have to accept the costs or defer production.

Read more
  • ToolGuy If these guys opened a hotel outside Cincinnati I would go there to sleep, and to dream.
  • ToolGuy Michelin's price increases mean that my relationship with them as a customer is not sustainable. 🙁
  • Kwik_Shift_Pro4X I wonder if Fiat would pull off old world Italian charm full of well intentioned stereotypes.
  • Chelsea I actually used to work for this guy
  • SaulTigh Saw my first Cybertruck last weekend. Looked like a kit car...not an even panel to be seen.