Nissan Reveals IMk Concept, New Design Cues for Brand

Nissan plans to unveil a new concept at the Tokyo Motor Show later this month. Suitable for the locale, the model is to be a fashionable EV aimed at urban commuters.

According to the manufacturer, the IMk Concept will be the best tool imaginable for that particular job. While it looks like a glitzy version of your typical Tokyo eco-box, the all-electric IMk is meant to serve as the template for the best city car ever built — likely trying its hand in markets around the world with a production version.

That said, the dimensions of the IMk will probably torpedo any ships heading to North America. At 135.2 inches long, 59.5 inches wide, and 64.7 inches tall, the model is slimmer than a Smart ForTwo and shorter/narrower than a Fiat 500. While the additional headroom will be a blessing, it’s still too small for our Rubenesque frames.

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  • Theflyersfan Expect a press report about an expansion of VW's Mexican plant any day now. I'm all for worker's rights to get the best (and fair) wages and benefits possible, but didn't VW, and for that matter many of the Asian and European carmaker plants in the south, already have as good of, if not better wages already? This can drive a wedge in those plants and this might be a case of be careful what you wish for.
  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
  • ChristianWimmer The body kit modifications ruined it for me.