#IIHSSafetyAwards

Despite perpetually raising the bar on what constitutes automotive safety, the Insurance Institute for Highway Safety just gilded nearly five dozen models with Top Safety Pick or Top Safety Pick Plus awards. The metrics, which now hinge largely on a vehicle possessing crash avoidance systems and superior headlamps, require the highest rating available in passenger-side protection during its small overlap front crash to get the coveted Plus decoration — which 30 vehicles qualified for in the initial 2019 model year evaluation.

Hyundai, which managed to walk away with the most awards, swiftly issued a press release to humblebrag that it bested the competition two years running. Considering how well the Koreans performed, it was likely warranted. Automakers absolutely love this kind of stuff, so you can expect to see future references made to the awards in the next batch of car commercials.