#I7

Remember that old Price is Right game in which the contestant would blindly reach into a bag and haul out numbers (or strikes) in an effort to guess the price of a car? It increasingly seems like that’s the tack for BMW’s naming system, particularly with some of their newer models – such as the just-announced i7 M70 xDrive.

BMW has issued a recall on certain 2022-2023 iX, i4, and i7 electric vehicles over a claimed “misdiagnosis” in the high-voltage battery management electronics system. Based on documents filed with the National Highway Traffic Safety Administration (NHTSA), the likelihood of a vehicle suffering from the issue is supposedly rare. However, an estimated one percent of recalled models run the risk of erroneously resetting the control unit, resulting in a loss of electrical power.

Additionally, BMW has a much smaller recall that comes with a potential fire hazard and is exclusive to the i4 and iX.

While it never managed to reach the notoriety of the Mercedes S-Class, BMW’s 7 Series has long been a popular alternative for well-dressed henchmen in action movies. There have even been periods where the Bimmer came pretty close to matching Daimler’s flagship sedan in terms of sales. But BMW’s decision to take what was effectively a well-appointed sports sedan and reform it into a limousine with an optional 601-horsepower V12 seems to have backfired.

The 7 Series is allegedly getting more in touch with its roots for the seventh generation (G70/G71) model and throwing in the all-electric i7 for good measure. However, the resulting automobile still looks to be following the lead of the Mercedes, rather than focusing on being the “ultimate driving machine” of yore. Meanwhile, BMW is pulling out all the stops in terms of styling and is throwing down every modern technology at its disposal.