Plug-in or Not, Hyundai Doesn't Want to Be Seen as the Expensive Choice

Exclusivity is not a word often associated with Hyundai, and with good reason. Like Nissan (but even more so), Hyundai’s reputation is built on a foundation of mass-produced vehicles with inherent value. And, even in the world of green cars, it seems that game plan can’t change.

So, it’s no surprise to see Hyundai take a hatchet to the price of its 2018 Sonata Plug-in Hybrid. In dropping the model’s entry price by $1,350 and adding one mile of electric driving range, Hyundai hopes it’s enough to attract the attention of would-be buyers. It needs to. In June, the model sat at 21st place on the public’s PHEV shopping list.

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2018 Hyundai Sonata Hybrid Gets a Possible Mileage Boost; Plug-in Is Just Happy for the New Face

Hold on a minute, you’re thinking — you’re pretty sure you’ve seen this vehicle before. Yes, you have, as the conventional gas-powered 2018 Hyundai Sonata went on sale last summer with a revamped face, tail, and assorted other goodies.

What didn’t launch alongside the refreshed midsize sedan was its hybrid and plug-in hybrid siblings, which soldiered on with a 2017 face until just now. At the Chicago Auto Show Thursday, Hyundai had the distinct pleasure of pulling the wraps off a body already familiar to the buying public, just with different internals. Don’t worry, though, there’s still something new to talk about.

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  • 28-Cars-Later Can we send them all into space? Pleaseeeee?
  • Mike Beranek People tend to get pissed at me because I don't speed on 25 mph residential streets. I don't speed on those streets because there's nothing to be gained, like there would be by speeding on a highway.Also, a question for drivers: If you're in the passing lane, why are they passing you?
  • Wolfwagen I worked for a few companies that have used Transit Connects for service or delivery and of course as Cabs in NYC (NV200 are the best cabs in NYC- plenty of legroom). I had never seen one as a passenger vehicle until a few months ago when I saw one at the local HD parking lot. It looked great for a small family or even an active couple that needs secure storage. However, I have never seen any advertisement from Ford for this model/trim
  • Bike It's a bizarre conversation, for us folks outside the US.
  • RICK Once had 78 TOWN COUPE and wish I had never let it go! Ultimate OTT excessive luxury! Have since had RWD FLEETWOODS, RWD Fifth Avenues ,as well as 89 Lincoln Town Car Signature Series and current 2007 TOWN CAR Signature Limited! All great cars, but 77 through 79 was KING 🤴 of the road! So sad to see what is now considered a luxury vehicle 😢. Who wants to drive a glorified truck 🚚?