Plug-in or Not, Hyundai Doesn't Want to Be Seen as the Expensive Choice

Exclusivity is not a word often associated with Hyundai, and with good reason. Like Nissan (but even more so), Hyundai’s reputation is built on a foundation of mass-produced vehicles with inherent value. And, even in the world of green cars, it seems that game plan can’t change.

So, it’s no surprise to see Hyundai take a hatchet to the price of its 2018 Sonata Plug-in Hybrid. In dropping the model’s entry price by $1,350 and adding one mile of electric driving range, Hyundai hopes it’s enough to attract the attention of would-be buyers. It needs to. In June, the model sat at 21st place on the public’s PHEV shopping list.

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2018 Hyundai Sonata Hybrid Gets a Possible Mileage Boost; Plug-in Is Just Happy for the New Face

Hold on a minute, you’re thinking — you’re pretty sure you’ve seen this vehicle before. Yes, you have, as the conventional gas-powered 2018 Hyundai Sonata went on sale last summer with a revamped face, tail, and assorted other goodies.

What didn’t launch alongside the refreshed midsize sedan was its hybrid and plug-in hybrid siblings, which soldiered on with a 2017 face until just now. At the Chicago Auto Show Thursday, Hyundai had the distinct pleasure of pulling the wraps off a body already familiar to the buying public, just with different internals. Don’t worry, though, there’s still something new to talk about.

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  • SCE to AUX Everything in me says 'no', but the price is tempting, and it's only 2 hours from me.I guess 123k miles in 18 years does qualify as 'low miles'.
  • Dwford Will we ever actually have autonomous vehicles? Right now we have limited consumer grade systems that require constant human attention, or we have commercial grade systems that still rely on remote operators and teams of chase vehicles. Aside from Tesla's FSD, all these systems work only in certain cities or highway routes. A common problem still remains: the system's ability to see and react correctly to obstacles. Until that is solved, count me out. Yes, I could also react incorrectly, but at least the is me taking my fate into my own hands, instead of me screaming in terror as the autonomous vehicles rams me into a parked semi
  • Sayahh I do not know how my car will respond to the trolley problem, but I will be held liable whatever it chooses to do or not do. When technology has reached Star Trek's Data's level of intelligence, I will trust it, so long as it has a moral/ethic/empathy chip/subroutine; I would not trust his brother Lore driving/controlling my car. Until then, I will drive it myself until I no longer can, at which time I will call a friend, a cab or a ride-share service.
  • Daniel J Cx-5 lol. It's why we have one. I love hybrids but the engine in the RAV4 is just loud and obnoxious when it fires up.
  • Oberkanone CX-5 diesel.