#HyundaiNSport

Hyundai has spend the majority of its life as a value company. While there’s nothing wrong with that, it’s not a role that comes with a lot of prestige or upmarket appeal. It’s ready to grow up. However, for an automaker, part of growing up includes a performance line. Because you can’t be a serious carmaker if you don’t have an iconic brooch for specially designed vehicles — and the emblem that sporting Hyundais will wear is the mighty N.

Last year, Hyundai revealed the i30 N for the European market. This caused an uproar in North America because it appeared as if the company was producing something created for the sole purpose of besting the industry standard for hot hatchbacks — Volkswagen’s GTI. Fortunately, the South Korean brand decided to throw us a juicy bone by unveiling the Veloster N a short time later.

The model takes the i30 N’s 271-horsepower 2.0-liter engine and places it inside of a slightly different (more aggressive) body. Hyundai is confident it will be a success and, based on how things are playing out in Europe, it has every right to feel that way.

BMW has M, Mercedes-Benz has AMG, Cadillac has V, Lexus has F, Volkswagen and Honda share R, and Hyundai now has ownership of the letter N for its performance sub-brand.

The second-generation Hyundai Veloster, bowing for the 2019 model year, gains a hot, 275-horsepower N variant later this year, but it won’t be the only Hyundai model with that letter affixed to its sheetmetal. While the automaker hopes to use the Veloster N’s athleticism to brawn up the lineup’s image, don’t expect any additional N models just yet.

Expect N Sport.