#HyundaiMotorCompany

Hyundai kicked off the New Year by teasing a concept vehicle it claims can tackle just about any terrain in a manner befitting Inspector Gadget. That’s because it’s time for the 2019 Consumer Electronics Show (CES), which is the premiere event for showcasing half-baked and incomplete technological marvels in a desperate effort to titillate investors and tech fetishists.

For Hyundai, that meant rolling out computer-generated images of Project Elevate and its Ultimate Mobility Vehicle (UMV) after a few days of gentle teasing. Normally, I wouldn’t touch a topic like this if I wasn’t planning on making fun of it — which is what I intend to do here. But before getting too deep into the ridicule, there’s an important takeaway to be made: This lack of vision might herald the final days of mobility-based marketing.

The cyber security firm Rapid7 recently recently informed the Hyundai Motor Company that its Blue Link smartphone application might be exposing its customers to an unsavory element — serving up another reminder that convenience frequently comes at a cost.

Software vulnerabilities in the app allowed Blue Link-equipped vehicles to be unlocked and even started remotely, making them susceptible to theft from high-tech criminals for a period of three months until the company finally fixed the bug in March. Hyundai says that is is unaware of any mishaps stemming from the issue.