Let Mobility Die: Hyundai Showcases Dumb, Spider-legged Thing for CES 2019

Hyundai kicked off the New Year by teasing a concept vehicle it claims can tackle just about any terrain in a manner befitting Inspector Gadget. That’s because it’s time for the 2019 Consumer Electronics Show (CES), which is the premiere event for showcasing half-baked and incomplete technological marvels in a desperate effort to titillate investors and tech fetishists.

For Hyundai, that meant rolling out computer-generated images of Project Elevate and its Ultimate Mobility Vehicle (UMV) after a few days of gentle teasing. Normally, I wouldn’t touch a topic like this if I wasn’t planning on making fun of it — which is what I intend to do here. But before getting too deep into the ridicule, there’s an important takeaway to be made: This lack of vision might herald the final days of mobility-based marketing.

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A Weakness Left Hyundai Vehicles Exposed to Tech-savvy Thieves

The cyber security firm Rapid7 recently recently informed the Hyundai Motor Company that its Blue Link smartphone application might be exposing its customers to an unsavory element — serving up another reminder that convenience frequently comes at a cost.

Software vulnerabilities in the app allowed Blue Link-equipped vehicles to be unlocked and even started remotely, making them susceptible to theft from high-tech criminals for a period of three months until the company finally fixed the bug in March. Hyundai says that is is unaware of any mishaps stemming from the issue.

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  • MaintenanceCosts This used to be my favorite class of car but at some point they just became too much. The V6 S6 is more than fast enough and will have a more comfortable ride, and I can't see what the extra $45k or so for the RS6 gets me except a V8 engine note.
  • Mike Beranek If any one of these jokers tries hacking into my vehicle, they'd better bring a lot of hacksaw blades, cuz they aren't getting in any other way.
  • Brn "Curry and his band of hackers took what they learned to SiriusXM, which issued an immediate fix. "Good for them, both Yuga and Sirrius.
  • Luke42 I see a lot of EVs on the road in my small city in Central Illinois.What most observers who don't live here don't realize is that "blue states" and "red states" still have a highly polarized urban/rural divide. I live in a small city, and we have a globally connected tech economy here.If I drive ten miles out of town, though, the necks are just as red as they are in Texas. Those folks do things the country way.American-city-culture loves EVs. The cars are an improvement in every way over, say, a Honda Civic used for commuting.Many American-country-culture icons assert that EVs must be the worst thing ever because city-people like them. It's self defeating for the country-people to think that way, of course, because the cars are good and electricity is cheaper (and, therefore, more plentiful) than gasoline. But there is a kernel of truth to their skepticism in that some use-cases aren't easily filled by EVs just yet -- but they would rather complain about the fact that EVs exist than to objectively pick the right tool for the right job.Long distance commuters (usually rural people who work in the city) have the most to gain from commuting via EV.EVs are pretty popular in small cities in flyover country, assuming the city is prosperous enough for its residents to afford new cars at all.
  • FreedMike The FJ Kult is even cultier than the Tacoma Kult…and that’s saying something.