#HyundaiIoniqHybrid

As much as I’d like to write every review the instant a loaner car leaves my site, sometimes travel or other duties take precedent and the review gets back-burnered for a while. Sometimes, a long while.

That’s usually okay – I take notes and have a pretty good memory for each vehicle. But on rare occasions, a car starts to fade from memory before the taillights even disappear from sight.

That’s usually a bad thing. Usually. But I get the sense that sometimes a certain car is engineered to be unmemorable.

If you want to beat Roger Federer or Novak Djokovic or Andy Murray or Rafael Nadal, you have to be better than Roger, Novak, Andy, and Rafa.

It doesn’t matter if it costs less to train you. It won’t matter if you’re better looking. It will never be sufficient to merely stack up better on paper; to be taller and stronger and younger.

You have to be better.

Sorry to have to break it to you this way, but, you’re not.

To upset a paradigm that’s been in place for two decades, the 2017 Hyundai Ioniq Hybrid can’t merely be less expensive than the Toyota Prius. People are willing to pay a premium for a superior known entity. The Hyundai Ioniq can’t merely be more attractive. Indeed, how could the Ioniq not be more attractive than the 2017 Toyota Prius? Moreover, the Hyundai Ioniq Hybrid won’t succeed simply because of superior on-paper achievements; of greater cargo space or hiproom or horsepower.

If the Ioniq Hybrid is to succeed at weaning green car buyers off their beloved Prii, the Hyundai Ioniq must be a better Prius.

It is. Mostly.