#HondaSuperCub

For about 15 years, the Civic and the Accord were untouchable in the American marketplace; Honda sold all they could build here plus as many as they could import under the limitations of the Voluntary Export Restraint agreement of 1981. Then… well, Soichiro Honda died and Honda sort of lost its way. Sure, their cars were still good, but the competition had caught up and the Honda magic had worn off for American car buyers. Honda car sales in Japan had never been so great, so what kept Honda going through the lean times? Two-wheelers! I spent two weeks in Vietnam last month and came away with a new appreciation for Honda’s utter dominance of the Asian motorbike market.