It ceased being fun working at American Honda around the summer of 1993. Most of our senior managers in the sales division had recently been fired. In May, the New York Times published the first story about our executives soliciting bribes from dealers. The Justice Department was snooping around our US headquarters in Torrance, CA. The year before, our geniuses in Japan had dropped the ground-breaking CRX two-seater and stuck us with the dull del Sol. Over at Acura, our Honda Division castoffs were busy trying to figure out why the tepid 5-cylinder Vigor was not selling.
We were still stuck in the Civic-Accord-Prelude-del Sol mode. “We will never build trucks,” our execs had often proudly proclaimed. Now we found ourselves caught flat-footed as we followed the success of the Ford Explorer, Nissan Pathfinder and Toyota 4Runner SUVs. We needed a sport-ute yesterday, and it would take us a minimum of four years to develop one. We did what any self-respecting, high quality, loved-by-its-customers car company would do in this situation.
We called Isuzu.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- ToolGuy 404 error on the product link. Which probably isn't terrific marketing on TTAC's part. https://thinkwarestore.com/product/f200-pro-ca
- ToolGuy Second picture: Do you like pegboard storage? (I don't.)
- ToolGuy "WHAT???"(old 'I was in the artillery' joke)
- ToolGuy Oh and this.
- ToolGuy "The boroughs of Bexley, Bromley, Hillingdon, and Harrow have likewise announced plans to take legal action to force a possible judicial review..."But: "In Hartford, Hereford, and Hampshire... Hurricanes hardly happen."