#HRV

Once upon a time, the Honda HR-V was a nice little affordable urban runabout with a cramped interior, unremarkable dynamics, and boring styling.

The 2023 Honda HR-V is a much nicer package, with a roomier, nicer cabin and styling that will get noticed – though not necessarily in a good way.

It’s no secret that Honda strives to offer a “Goldilocks-just-right” option in just about every segment — not too big, not too small; not too cheap, not too expensive; not too flashy, not too bland, and with a dollop of practicality on top. This formula has led to a lineup of sales successes with few exceptions. Oddly enough, Honda’s new-to-America HR-V is one of those exceptions.

Based on numbers from GoodCarBadCar, the Jeep Renegade is outselling the HR-V at a clip of 1.4:1 so far this year. Even Buick shifted more Encores — just — than Honda sold HR-Vs.

What gives? Have subcompact CUV shoppers forsaken Honda? Is the Renegade that good? Or is there some other explanation?