#GpsData

Apple Maps has been a lackluster tool for navigation since its launch. Of course, you probably don’t know this because you’re statistically more likely to back out of the driveway using Google Maps or Waze. That’s because the latter programs seem to work as intended. The same cannot be said of the former.

While Apple can get you down a major highway without incident, it frequently falls apart when you start asking it to make sense of a complex, overlapping network of roads or sparsely traveled rural area. Meanwhile, Google has already mapped the same areas twice and taken photos of every blade of grass within 100 square miles.

Upon launch, Apple Maps was plagued with issues. Areas were left blank, locations were misnamed, landmarks were misplaced. Had it come out a decade earlier, it’d have been a technological marvel. But with competent competition readily available, the iOS-based navigation system was (and remains) unacceptable. So Apple is giving it a complete overhaul.

Ford’s marketing head Jim Farley apologized on Thursday for remarks he made at the Consumer Electronics Show the day before saying that the automaker tracks their customers via their cars’ navigation systems. He said that Ford knows where and when customers drive their vehicles but doesn’t share or sell that data outside the company.

“We know everyone who breaks the law, we know when you’re doing it,” Farley said, according to a report in Business Insider. “We have GPS in your car, so we know what you’re doing. By the way, we don’t supply that data to anyone.”

After Farley’s remarks at the CES propagated, Ford Motor Company spokesman Wes Sherwood denied that the company tracked drivers’ movements. “Ford is absolutely committed to protecting our customers’ privacy. We do not track our customers. No data is transmitted from the vehicle without the customer’s express consent.”