Ask Jack: The Robot and the Damage Done

Long-time TTAC readers may recall that your humble author has worked a variety of unglamorous jobs in the retail end of the auto business — salesman, title department for one major finance company, skip tracer and junior approval officer for another — but I’ve also worked two stints in vehicle production itself. I never worked on the line directly, but I worked with various plants and production facilities on a fairly regular basis. Once I managed to figure out a pretty major problem and save the automaker in question about 45 minutes’ worth of downtime for their whole North American operation. That’s a savings measured in millions of dollars. I was so pleased with myself, I ran out, hopped in my old Porsche 911, and went to Donatos for a celebratory pizza with double cheese.

They wrote me up for taking a long lunch.

I bet that never happened to Bob Lutz.

Anyway, I’m a big fan of building cars — and everything else — in the United States. (You can find out more about American-made products and services at my hobby blog.) When we build real, tangible products here in the USA, we change hundreds of thousands of lives for the better. We preserve families and give young people a chance at a life beyond the social-welfare system. We also make it possible for minorities and disadvantaged people to enter the middle class and live the American dream.

Unfortunately, as a reader recently reminded me, these benefits don’t come without an associated cost, and that cost can be measured in blood.

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  • VoGhost OK. But if Subaru really wants this to sell, they'd make it as a PHEV with enough American content to get buyers $7,500 back on their federal taxes. Otherwise, this really doesn't stand out in a world of RAV4s and CR-Vs.
  • VoGhost Tesla has an average of 28 days of inventory, less than half industry average.
  • FreedMike Ah, Chesterfield Mall...my old teenage stomping grounds. Bummer what happened to it, that's for sure. But that's what happens when the city council approves not one, but two "premium" outlet malls right down the road to be built. That killed this mall dead.And in case anyone's interested...yes, Teslas and other EVs are very popular in that neighborhood.
  • MaintenanceCosts Subarus can be durable, but they are going to demand more frequent and expensive regular maintenance than your typical Honda or Toyota. I suspect for a lot of third and fourth owners that means the economic equation favors scrapping them a bit earlier.
  • Bd2 Hyundai and Kia have zero problem selling their respective Ioniq and EV models at or above MSRP. EV9 is the top seller in it's segment.