#GenovationGxe

Automakers are notoriously tight-lipped about future product, much to the endless frustration of scoop-hungry automotive journalists.

They respond “we don’t comment on future product” to our e-mailed queries so often that I suspect it’s an automated response. It’s a running joke when hacks and flacks are drinking together in the hospitality suite on a junket and one of us tries to get a buzzed P.R. professional to spill some tea. They go to great lengths to disguise prototypes from the prying eyes of both professional spy photogs and random jamokes with a cell-phone camera. Speaking of cell-phone cameras, journalists invited on to automaker property for certain events will have their phone’s camera lens covered with a sticker for the duration.