Genesis' Mint Concept: The Car No One Asked For?

Genesis Motors revealed a small city car in The Big Apple this week. However, the model’s debut wasn’t part of the daily goings-on at the New York International Auto Show. Instead, the company decided to unveil the Mint Concept at Hudson Yards, ahead of the trade show’s official press days — utilizing terms like “urban icon” and “reductive versatility” while somehow expecting to be taken seriously.

“As a brand, Genesis embraces progressive design values, and the Mint Concept reinforces this commitment from a previously undiscovered perspective,” Manfred Fitzgerald, Genesis’ executive vice president, said at the vehicle’s introduction. “Mint belongs in the city, and we are proud to introduce our evolution of the ideal city car in New York.”

This is the kind of industrial-grade nonsense your author absolutely despises. However, I am elated Genesis did this, as it’s been a while since I’ve had the opportunity to be exceptionally critical of a Korean brand. Outside of Hyundai’s Nexo, the country’s been on a hot streak lately. It’s wonderful to be able to prove that I’m still an unpleasant crankshaft without bias.

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  • Sonik_fury I always dreamed, if I won the lottery, that I would have a garage very similar to Leno's. I love that he's a real car guy, not just buying them to show off.
  • 3SpeedAutomatic "...to make room for reality TV reruns..."What an insult!! Shows how far broadcast TV will stoop for a few extra bucks.I much appreciate Jay for keeping the "motor head" world alive in a Zoom society. However, maybe it's time for him to retire or semi-retire. There's enough material for him to do YouTube with most auto related companies willing to underwrite....but the number of shows would be at his own pace.I wish him well!!
  • Gregtwelve I had an '88 Turbo Coupe with 5 spd bought used and really liked it. I loved the looks, it had decent power for the time and a nice interior. Unfortunately the head gasket went at around 60K miles. I repaired it myself and sold it.
  • Mattwc1 I bought a Maverick specifically because I wanted utility and great fuel economy. My wife has a RAV4 hybrid that we really like. I think Toyota would print money with a smaller RAV4 based truck.
  • Varezhka Dunno. Looking at Maverick and Santa Cruz, having the engine in the front of the driver and a crew cab layout will mean the rear bed will be about the same size as kei trucks. And it will still be more than 16ft long. I'd rather get a Tacoma and/or a Hilux at that point.If we actually want a small truck with usable bed, it will have to be cab over layout with standard cab like Toyota TownAce Truck. We already know how popular that would be, even without getting into federal safety requirements.