Another One: Geely Announces Zeekr EV Brand

Geely Auto Group has announced the formation of an electric technology firm and automotive brand called Zeekr Company Limited. With the Chinese group already holding numerous mobility-focused brands with a penchant for electrification, it’s a bit curious to see it launching another one. But Geely has indicated that Zeekr will be aimed at the premium EV market using a similar business model as Lynk & Co.

That likely means selling vehicles as a service, rather than a product owned by the driver — something we’ve been incredibly wary of since the industry starting mulling over things like subscription services and online sales. Owned jointly owned by Geely Automobile Holdings and Zhejiang Geely Holding Group, the plan is to start launching products in China before the end of 2021. It’s quite the swift turnaround, leading us to believe there will be some platform sharing with other Geely-owned automotive brands. New product is said to be introduced every twelve months over the next five years.

Read more
  • SCE to AUX By the time they're done thinking about it, others will beat them to market by 5 years.Nissan has been thinking about water cooling its EV batteries for a decade, and now that the Ariya has it, they've only now begun to ship it.By the way, "lightweight pickup" will be an oxymoron if it's electric. It won't be 3 -5 tons, but it will easily be 2 if it's to have 250+ miles' range.
  • Mark This is what it cost to drive a Tesla Model S Plaid for 11k+ miles in one year. You would pay more to drive a Yaris that far, never the less a performance car on the Plaid level. I don’t know where they got their math, but mine is actual real world results. We live in a cold climate and have removed our wheel covers, both of which hurt range, so your mileage may vary.
  • Jack Bummer, his successor sounds like just another electric car shill :(
  • IH_Fever Nissan should call for a real pickup before they call for electrification...
  • Bobbysirhan Direct injection cuts certain emissions that were already so small as to be completely meaningless, but it introduces particulate emissions that aren't a problem on port-injected engines. Stay tuned for a particulate emissions panic to be used as a justification for banning all of the ICE engines produced under recent EURO emissions standards tiers.