#FredLambert

What is it about these wacky new-school post-enthusiast autowriters? Prior to last week, I thought that Wayne “50 percent of the time I am an automotive journalist” Gerdes of CleanMPG was probably the loosest screw in the business, what with the drafting at 70 mph and letting a Ranger run wild through a subdivision with the engine off. It didn’t help my estimation of Wayne’s sanity that the payoffs he received for risking life and limb in the service of advertorial content were so Mickey Mouse. Why risk running over an animal or child just to save a few pennies on fuel and/or pick up a couple grand from an automaker?

Electek‘s Fred Lambert is playing for slightly higher stakes, as we revealed in last week’s piece on his double life as “impartial” electric car journalist and compensated Tesla referrer. In fact, since we ran the article Fred managed to get his eighth referral, entitling him to a second $7,200 Tesla Powerwall and bringing the total potential take for his advocacy into the $30,000 range. And while he never found the time to return my e-mails or engage with me regarding his behavior, when Automotive News decided to put him on blast he didn’t hesitate to start getting ugly with young Katie Burke about what he perceived as a “non-story.”

Nor did he think twice about implying that he would kill a Ford employee — a threat he retracted and blamed on his phone.

Imagine the following scenario: Your humble author buys an Accord Coupe, and loves it, and suggests that you do the same. Not so hard to imagine, insofar as that’s what actually happened.

Now let’s imagine I tell you that you, the TTAC reader, can get a discount on an Accord if you use my referral code. That’s kind of odd, right? After all, I’m here to report on the Accord, not to incentivize your purchase. Last but not least, let’s imagine that for every four Accords sold with my referral code, Honda gives me $6,200 worth of Honda products. A new CBR500, maybe, or an ATV for my son. And let’s say that there’s actually more to it than that — in fact, for every four Accords I sell, I can receive up to eleven thousand dollars’ worth of goodies.

Last but not least, let’s imagine that I hold a significant amount of Honda stock and that my posts are written with the knowledge that positive Honda stories might help that stock move in a direction that is profitable for me.

Sounds crazy, right? Welcome to the world of Fred Lambert and his site, electrek.co.