#FordX

Not to be outdone by General Motors’ excursion into autonomy, Ford Motor Company has announced it will purchase two mobility startups: Autonomic, which makes self-driving software; and TransLoc, which makes transit apps.

While Ford says it made a significant investment into the California-based Autonomic last year, it’s now rolling the company into a new team for developing mobility business models called “Ford X.”

This is familiar territory, as the Blue Oval also promised to put around $1 billion into Argo AI last year. The artificial intelligence startup is supposed to help Detroit automaker develop a “virtual driver system” for future autonomous fleets. But will the company’s strategy of acquiring businesses work as it hopes to reshape itself into a different kind of carmaker? Ford thinks so.