How Well Does Trump Understand What's Happening Within the Auto Industry?

President Donald Trump jumped on Twitter Sunday morning to rattle off a series of musings I couldn’t have cared less about. However, mixed in with the rest of them, was a reference to last month’s news that Ford abandoned its plans to import the Chinese-built Focus Active into the United States.

“‘Ford has abruptly killed a plan to sell a Chinese-made small vehicle in the U.S. because of the prospect of higher U.S. Tariffs,'” Trump said in reference to a CNBC article from August. “This is just the beginning. This car can now be BUILT IN THE U.S.A. and Ford will pay no tariffs!”

Whether or not you support the president, he has made a genuine effort to convince automakers to do their manufacturing within the United States. However, his comments on the matter make it seem as if he’s a tad confused on how things actually work. Perhaps we can attribute his statement to an unbridled optimism or a tongue-in-cheek jab at Ford. Otherwise, the only explanation is that he doesn’t have the best understanding of what’s happening with the industry — which would be mildly alarming.

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Ford Snatches Away the Focus Active, Leaving Future Low-end Buyers With the EcoSport and What Else?

U.S. Ford Focus production ended in May, but the automaker planned to import the next-generation Focus Active, a slightly lifted, mildly cladded five-door, in order to have something to sell to entry-level buyers. With the subcompact Fiesta ceasing production early next spring and the Fusion following it a couple of years later, that left very little low-end product for new or returning customers.

Well, scratch a crossoverized Focus off your shopping list. The automaker now says the Focus Active will not arrive on these shores in the latter part of 2019, or any date after that.

After learning this, how many of you are now pricing a three-cylinder, FWD EcoSport? Anyone? Hello?

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Hilarious: Canadians Can't Even Buy a Focus Active Under Ford's New Plan

For a country that looks at its southern neighbor’s gasoline prices with lust and envy, you’d think small cars would make up a greater share of the vehicle mix. Well, they don’t. Canadians like their crossovers, pickups, and SUVs even more than Americans, and Ford’s future product lineup shows it.

It seems like just yesterday you could walk into a Ford dealer and check out a stingy and unsafe Aspire, before the hungry salesman upsold you on an Escort (or perhaps its sporty ZX2 sibling). Then there was the Contour, Taurus, and Crown Victoria to consider.

Those days are gone, and under Ford’s new truck-centric product plan, which ditches the Fiesta, Focus, Fusion, and Taurus, Canada won’t even get the crossover-ized Focus Active hatch. It’s a Mustang or nothing for small car lovers.

Apparently, we’ve made our bed and now need to lie in it.

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  • Bruce Purchased (in 2024) a 1989 Camero RS. I wasn't looking for one but I picked it up for 1500. I wanted to only pay 800 but the fellow I bought it from had a real nice family and I could tell they loved each other. They needed the money and I had to give it to him. I felt my heart grow like the Grinch. Yes it has the little 2.8. But the write up does not represent this car. It has never been messed with, all original, a real time machine. I was very fond of these 3rd gen Cameros. It was very oxidized but straight, interior was dirty but all there. I just retired and I parked in my shop and looked at it for 5 months. I couldn't decide how to approach it now That I can afford to make of it what ever I want. Resto mod? Engine swap? No reason to expect any finacial return. Finally I started just doing little things. Buffed and polished the paint. Tune up, Fluids. I am still working it and have found a lot of joy in just restoring what I have just the way I found it just fixed and cleaned up. It's just a cool looking cruiser, fun to drive, fun to figure out. It is what it is. I am keeping it and the author of this critical write up completely misses the point. Mabey the point is what I make it. Nothing more and nothing less.
  • George Now that the Spark And Pretty Soon Gone is the Mirage I really wonder how are you going to get A low rental price when getting a loaner car for the week or more? Cars that are big as spark usually cost 5 to 10 dollars a day for use in a week rental agreement.Where as a SUV like a Equinox or a Rogue Midsize SUV would cost about 20 to 30 dollars for the same length of time of lease and since you’re getting more space leasing is going to be very expensive.
  • Mcs Tesla Full Self Driving will be working flawlessly about 10 years after fusion reactors are perfected. That's my prediction and I'm sticking to it.
  • Akear American consumers have clearly stated they don't want neither rebadged Alfa Romeos or Fiats. The hornet is over stocked for nearly 400 days!
  • FreedMike I do tip my cap to Musk for at least talking about pushing the edge technologically. But I'm betting no on this question, at least for the near-term future. This vehicle requires two technologies - no-driver-control autonomous driving and inductive charging - that aren't nearly mature enough right now, and they can't be willed into maturity by Musk.