#FordCapri

Today’s Seventies captive imports trio comes to us via suggestion by commenter MRF 95 T-Bird. He wants to see which of the Manta, Capri, and Arrow warrants a malaise era Buy. We’ll straddle two model years today, 1975 and 1976.

Today we conclude the Ford Capri’s story with its third and final generation. After the Mark I’s promising start as a simple and affordable sporty coupe, the Mark II went a bit too soft and comfortable and diverged into many different trims as Ford tried to appeal to a wider audience.

“We can fix it!” exclaimed Ford. Time for Capri Mark III.

We continue our series on the sporty European market Ford Capri today. Introduced in 1969 as a pony car to suit customers outside of North America, Capri proved an immediate success across Europe and found a more limited customer base in North America too. By the mid-Seventies, times had changed and it was time for a new Capri, the Mark II.

Across two generations and nearly two decades of production, the Ford Capri existed as the European market alternative to the very America-centric Mustang. Basic or more luxurious, thrifty or more powerful, Capri played an important role in its day: It brought a practical, fun driving experience within reach of the average European family consumer.

The Rare Rides series has featured two Capri-adjacent vehicles in past: This car’s immediate predecessor, the ASC McLaren Capri, and its contemporary competitor, the Lotus Elan. Let’s find out how much better the final Capri was than either of those two (or not).

Imagine it’s 1992 and you’re shopping for a sporty convertible: Do you get an Australian-built front-wheel-drive Mazda based on the 323 … or do you get a Miata?

Exactly.

Until about the mid-1980s, the German-built Ford Capri was a fairly common site on the American street (well, at least it was a common sight in California, where I grew up). Available in the United States through 1978, the Capri was sold as, simply, “the Capri.” Because Mercury dealers sold the things, the car became known as the Mercury Capri, and the identification became more confused when the Fox-based Mustang-sibling Mercury Capri came out with Mercury badging. Since that time, really tedious anoraks have jumped down the throats of those who made the mistake of referring to the European Capri as a Mercury, and the rest of us don’t care. The Capri has mostly disappeared, but every once in a while I see a completely thrashed one in a junkyard. Here’s a ’75 that I found a few weeks ago in California.

After the Miata (introduced in the United States as a 1990 model) turned out to be an instant hit for Mazda, the marketing wizards at Ford decided to put Mercury badges on the Australian Ford Capri, a four-seat sporty convertible, and beat Mazda at its own game. Sure, the ’91-94 Capri was a Mazda under the skin (it was based on the 323), and it had front-wheel-drive, but so what?