Ford Commits $4 Billion to the Future, Creates New AV Subsidiary

Ford Motor Company announced Tuesday that it has formed formed a subsidiary — Ford Autonomous Vehicles LLC — devoted entirely to autonomous vehicle development. That’s probably the catchiest name we’ve heard since Bank of America Corp or Waste Management Inc. However, you don’t need a clever moniker when you’re dumping $4 billion into a project, which Ford intends to do through 2023.

With all the current drama and distrust surrounding self-driving cars, we thought there was a chance automakers would cool off on pushing for it so aggressively. But while some OEMs curbed their futuristic rhetoric ever so slightly, practically everyone else kept the pedal to the metal — an analogy that will lose all meaning once computers drive us everywhere.

Let’s see what The Future™ looks like in and around Dearborn.

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  • Jho65697139 That's going to take a lot of buffing.
  • Corey Lewis No need for unique qualifications to care for this thing, it's just a Corolla with a different body on it.
  • Jeff S How's you Fiat doing?
  • Syke Had the exact same car, only difference is that the trim was the JDM bB rather than the American xB. Enjoyed the car immensely, originally bought it because it was excellent for transporting my then-invalid wife and her wheelchair around. Best thing about it? I also owned a Porsche 924S at the same time. I could go from the Porsche to the Scion and not feel disappointed by the difference in the way they drove.
  • Tassos I have never driven this loser, but I was driven for 4 hours in the smaller XA. I had to go from Ann Arbor to CInncinatti to buy my second E320 Bluetec, and a post-doc of mine offered to take me in his pitiful XA. Luck had it that the April 2017 day we drove down there was windy, and the tiny, very lightweight, sorry excuse of a vehicle frequently felt like the wind would take it and smash it . Those of you who have a clue, will easily imagine how different was my experience on the way back, driving the 4,000 lb E320 sleek sedan.